The ROI of a Professional Website: A Vegas Business Case Study
Jun 14, 2025
When clients first come to us, one of the most common things they say is:
“I already have a website—why would I pay for a new one?”
It’s a fair question, especially for service-based businesses that built their site a few years ago or tried the DIY route. On the surface, a site might “look fine.” But underneath, it’s not converting, not optimized, and not supporting growth the way it should.
So let’s talk about the real ROI of a professionally designed website, backed by a case study we’ve anonymized for privacy.
The Problem: An Invisible, Underperforming Site
A local service provider here in Las Vegas came to us with a site they had built through a template builder years ago. It had the basic info, it loaded (mostly), and they were “getting by.”
But they weren’t showing up on Google. Leads were inconsistent. And worse, they couldn’t tell if their website was helping or hurting their brand.
They weren’t alone. We’ve seen this with dozens of Vegas-based professionals.
What We Did Differently
We didn’t just redesign their website—we rebuilt their strategy. That included:
A custom homepage structured around real user behavior
Clear, high-converting calls-to-action
Mobile-first layout for their on-the-go audience
Backend integrations for easier client intake and automation
Local SEO was woven throughout the content and metadata
All of this was aligned with their ideal client journey, not generic trends.
The Results (Just 90 Days Later)
Here’s what changed after launch:
Website conversions increased 3.2x
Average session time jumped 78%
Lead form submissions more than doubled
Organic search traffic increased by 61%
And here’s what their team told us:
“We’ve had more qualified leads from our website in the last month than we had in the previous six.”
Design Isn’t a Cost—It’s Leverage
The biggest misconception we see is that web design is a cosmetic upgrade.
In reality, a strong site is a multiplier of trust, visibility, and revenue. If your website isn’t pulling its weight, the cost isn’t the redesign—it’s the opportunity you’re missing every day.
Want to see what’s possible for your business? Let’s talk strategy. Book a discovery call at (702) 329-0369
